Voice first
Always available
Always remembers
The problem

People do not fail at losing weight, getting fit, or managing their health because they lack information. They fail because nobody notices when they stop.

The gap every app ignores

Apps measure activity. They do not build relationships.

Every fitness product on the market tracks what you do. None of them remember who you are, what you told them last month, why this matters to you, or where you usually fall off. No two interactions connect. The user is invisible the moment they close the app.

What archie does differently

archie remembers the person behind the data.

Every conversation becomes part of a permanent, structured record that grows more valuable over time. archie knows your history, your motivations, your setbacks and your milestones. The longer you use it, the better it understands you. No other product in this space works this way.

Why now

The technologies finally converged.

$659B

Global digital health market by 2025

AI-powered health platforms are the fastest growing segment. Behaviour change and coaching are the largest unmet need within it.

800M+

Wearable devices in use globally

The hardware is already on people's wrists. The software to make it genuinely useful does not yet exist. archie fills that gap.

10.4M

UK gym members with no companion

Every one of them has tried and either quit or plateaued. archie is the product that exists in the gap between knowing what to do and actually doing it.

archie exists because the AI, the hardware, and the behavioural science have finally converged into something genuinely useful. The timing is not coincidental.

The founder

Built on necessity.

"I am currently 140kg. archie will be the reason that changes. Every workout, every meal, every conversation will be documented. That is the proof of concept."

The founder

12

Month programme

100%

Documented

Day 1

Starting now

Real

Not simulated

archie was not designed in a boardroom. It was designed in a changing room, by someone who did not know what to do with the weights, who signed up and quit, and who knew the missing piece was never information.

It was someone to notice. Someone to remember. Someone to still be there on the days you almost did not show up.

Before asking the public to trust this product, the founder will spend twelve months proving it works on himself. Every session, every meal, every conversation logged. The transformation becomes the evidence.

Voice first

Speak to archie.
Anywhere. Any time.

archie is not a form you fill in after a workout. It is not a dashboard you check before bed. It is a conversation that happens in the moments that matter, when your hands are on a barbell, when you are walking home, when you need someone to ask how things are going.

Voice is not a feature. It is the entire point. The interface disappears. The relationship remains.

In the gym

Log a set, ask about form, record a personal best, or tell archie your shoulder is bothering you. All by voice, without putting down the weight.

Morning briefing

archie tells you how you slept, what is on the plan today, and adjusts based on how you are actually feeling. Before you have even left the house.

On a walk, in the car, at home

Log a meal, talk through a tough week, ask archie to pull up your progress. The conversation does not stop when you leave the gym.

How archie works

Five engines. One relationship.

archie is not a single feature. It is an architecture designed to understand people, not just their data, and to grow more useful with every interaction.

Identity Engine

archie builds an evolving picture of who you are.

Goals, preferences, communication style, lifestyle, schedule, relationships. This profile is never static. Every conversation refines it.

Memory Engine

archie's greatest competitive advantage.

Structured long-term memory rather than conversation history. Weight, records, motivations, milestones, setbacks. Everything connected. The AI model is replaceable. The memory is not.

Decision Engine

Every recommendation is reasoned, not generated.

archie combines sleep, training load, nutrition, mood and recovery before producing guidance. It always explains why, building trust rather than issuing instructions.

Behaviour Engine

archie never responds like a generic AI assistant.

Every response passes through behavioural rules: understand before advising, listen for emotion before information, encourage before correcting, challenge without judging.

Conversation Engine

Conversation is the interface.

Voice-first. Natural speech. No forms, no dashboards to navigate. Users speak with archie. archie listens, thinks, and responds with increasing personalisation over time. Everything else is secondary to this.

The conversation

It responds to the person. Not the question.

When someone asks if they will ever lose the weight, the literal question is about nutrition. The real question is about confidence. archie addresses what matters first.

archie. Day 47
E

A

E

A

E

A

The Memory Engine

Structured memory. Not conversation history.

Every memory carries importance, confidence, frequency and source. archie knows what it knows with certainty, what it knows tentatively, and what it should ask again. Relationship milestones are permanent and never pruned.

Facts

Weight: 133.8kg

ImportanceHigh
Logged47 times
Last updatedToday
Preferences

Favourite protein source: chicken

Confidence97%
Mentioned14 times
First notedDay 1
Milestone permanent

"I finally wore a fitted shirt."

TypeLife milestone
RecordedDay 41
RetentionPermanent
How archie thinks

Every conversation makes
the next one better.

Input

You speak

Processing

Voice recognition

Core IP

Memory Engine

Context

Today's health data

Core IP

Behaviour Engine

Output

archie responds

Always

Memory updated

Every conversation updates archie's understanding of you, making every future interaction more personal and more useful.

The application

As you get to know archie.
Screens become optional.

Every screen is a conversation archie already started. Tap through to see what being known actually looks like.

9:41
100%

archie.

Listening

Hey archie...

Day 47

Good morning, Eddie

archie.

Memory updated

Slept 5h 40 last night, a little below your usual, on top of a heavy push session yesterday. That is against a 12 day streak and 6.2kg down since day one, so today is deliberately moderate. Consistency is what is actually moving the trend line, not any single session.

Sleep

Apple Watch

5h 40m

Below average

Fatigue

Apple Watch

Moderate

Post push day

Calories

Voice logged

1,840

260 below target

Protein

Meals + shake

148g

32g remaining

Weight trend

-6.2kg since start

12

Day streak

3

PBs this month

47

Days active

Interactive mockup · Tap to explore

Navigate by voice at any time. Ask archie to pull up tonight's recipe, run through your workout, or read your key metrics. The screen is optional. The conversation never is.

How we compare

Every competitor solves one problem.
archie solves all of them.

Users currently pay for three or four separate subscriptions and still do not have a product that actually knows them.

Feature MyFitnessPal
$19.99/mo
Fitbod
$15.99/mo
WHOOP
$30/mo
Future
$149/mo
archie.
from £19.99/mo
Voice first interaction
Persistent memory
Workout programming
Nutrition coaching
Recovery tracking
Supplement tracking
Behavioural coaching
Remembers your journey
Adaptive plan

Pricing approximate as of 2026. Green tick indicates feature present. Dark cross indicates absent or requires separate subscription.

Subscription model

Simple pricing.
No surprises.

archie grows more valuable the longer you use it. Every tier includes the full memory system. The relationship never resets.

Basic
£19 .99 per month

Voice first conversation with archie. Core memory and essential tracking. Everything you need to get started and stay consistent.

Voice conversation
Core memory (recent history)
Workout logging
Nutrition tracking
Progress dashboard
Limited daily interactions
Pro Most popular
£49 .99 per month

Full voice interaction, complete personalised programming, daily briefings and adaptive coaching. The complete archie experience.

Full voice in and out
Complete memory system
Personalised workout programming
Nutrition and meal planning
Daily morning briefing
Supplement guidance
Progress photography
Elite
£79 .99 per month

Everything in Pro, plus priority coaching, advanced analytics and first access to every new feature as archie evolves.

Everything in Pro
Priority response
Advanced analytics
First access to new features
Wearable integrations (Phase 2)

archie One offer

archie One wearable included on an annual Elite plan. Or available separately at £599 when released.

The opportunity

At 2,500 Pro subscribers...

Pro subscribers

2,500

Monthly recurring revenue

£125,000 / month

£20-30

Cost per Pro user/mo

10.4M

UK gym members

Improves at scale

Margin trajectory

Margin at every tier is meaningful from day one. AI provider costs reduce significantly at volume. The memory system that defines archie costs the same whether a user has been active for one week or three years.

Development roadmap

Prove it first. Then scale.

archie is being built with discipline. Every phase unlocks the next only after the previous has been validated in real-world use.

Phase One · Now

Founder Validation Programme

Twelve months of documented real-world use by the founder. Every workout, meal, conversation and setback becomes product validation data. archie proves it changes behaviour before a single paying user is acquired.

In progress
Phase Two

Public Launch

Voice-first subscription platform launching only after the founder case study demonstrates measurable behavioural change. The public receives a product that has already been proven, not a beta test.

Following validation
Phase Three

archie One

archie begins with software. archie One follows only after the software has been proven. A premium wearable designed to deepen archie's understanding, not compete with existing smartwatches.

Post commercial validation
Phase Four

Platform Expansion

The same conversation, memory and behavioural architecture applied to healthcare, corporate wellbeing and clinical research. The knowledge domain changes. The core technology does not.

Long-term vision
Precision Engineered archie One

The first wearable built for an AI companion.

archie is the product. archie One simply gives archie access to better data.

archie One is not intended to compete with existing smartwatches. It exists specifically alongside archie, built around a full eight-sensor array rather than a single optical sensor doing all the work. Every sensor exists to answer a different question about the person wearing it.

Every reading is fed straight back into archie's memory, so every conversation carries the context of what your body has actually been doing, not just what you've said. The wearable enhances the experience. It is never required to use archie.

Specification

Case
44mm square, Grade 5 titanium
Crystal
Flat sapphire
Display
450+ PPI AMOLED
Lighting
Adaptive groove, for listening, thinking and speaking
Sensors
PPG, ECG, SpO2, skin temp, bioimpedance, IMU, GPS
Connectivity
Bluetooth 5.4, WiFi
Water resistance
100m
Edition
Founders Edition, 1 of 5,000
Battery
Up to 72 hours normal use, down to 48 hours with always-on display and constant connectivity
Archie One wearable device, hero product shot
Under the case

Eight sensors. One continuous picture of you.

archie One isn't one optical sensor doing all the work and calling it health data. Each sensor exists to answer a specific question, and the answers feed each other.

Multi-wavelength PPG

Green, red and infrared LEDs read blood flow through the wrist, not just one. The extra wavelengths beyond a standard green-only sensor are what make SpO2 possible and keep heart rate and HRV accurate during movement, not just at rest.

Single-lead ECG

Captures the heart's actual electrical signal rather than inferring it optically. Used to flag rhythm irregularities and to continuously calibrate the PPG sensor against a ground-truth reading.

SpO2 (blood oxygen)

Calculated from the ratio of red-to-infrared light absorption in the blood. A drop here is one of the earliest signals of respiratory strain, poor sleep quality, or altitude effects, long before it's felt.

Continuous skin temperature

archie builds a personal baseline over weeks, so a shift of even a few tenths of a degree is detectable: a signal for oncoming illness, recovery status, or cycle-related change, read against your own normal, not a population average.

Bioimpedance (BIA)

A barely perceptible electrical current is passed through tissue and its resistance measured, estimating body fat, muscle mass and hydration, the kind of reading that normally needs a separate scale.

6-axis IMU

Accelerometer and gyroscope combined. Classifies movement type, counts reps with real form data rather than a generic estimate, and infers sleep stage from micro-movement patterns through the night.

Barometric altimeter

Tracks fine changes in elevation: floors climbed, hill gradient, stair effort, adding real context to intensity that step count alone can't capture.

GPS / GLONASS

Dual-constellation positioning via HERE Maps for accurate route, pace and distance outdoors, with stronger signal reliability in dense urban streets and under tree cover than single-constellation GPS.

No single sensor here is unique. What's defensible is combining all eight with archie's memory of you specifically, so a temperature shift, a dip in HRV, and a change in how you're talking are read together, not in isolation.

Technology

Provider-agnostic. Relationship-native.

archie does not depend on any single AI provider. The behaviour, memory, decision-making and relationship model are owned entirely by archie. External providers supply AI models, speech recognition and infrastructure. As technology improves, archie adopts it without rebuilding what matters.

What archie owns

The Memory Architecture

Structured long-term memory with importance, confidence, frequency and source metadata on every stored fact. The memory system is archie's primary intellectual property, not the AI model underneath it.

What archie owns

The Behaviour Engine

A complete set of communication rules that define how archie speaks, challenges, encourages and responds. These rules are independent of whichever language model powers the product at any given time.

The infrastructure

Built for scale from day one

Next.js progressive web application, Supabase database, Vercel hosting, OpenAI Whisper for voice transcription. Provider-agnostic AI layer supporting multiple model providers simultaneously.

The moat

Brains commoditise. Memory does not.

OpenAI, Anthropic and Google are building better models. archie is building better memory. Switching the underlying AI model should feel like changing a car engine. Invisible to the driver.

The opportunity

The fitness industry has
never had a companion.
Until now.

Every app in this space was built by people who already knew what they were doing in the gym. archie was built by someone who did not. That is the difference. That is the market nobody else is serving.

10.4M

UK gym members

None of them have a companion that remembers them. Every single one is a potential archie user.

12 months

Before public launch

The founder validates the product on himself first. You invest in evidence, not a concept.

One shot

To be in at the start

Phase One investment is limited. The people who back archie now are part of the story that gets told when it succeeds.

This is the beginning.
Be part of it.

archie is raising a £250,000 seed round to fund the Founder Validation Programme and initial platform development. If you are ready to back something that has never existed before, reach out.

join.us@hello-archie.com

Seed round · Phase One · Limited positions