People do not fail at losing weight, getting fit, or managing their health because they lack information. They fail because nobody notices when they stop.
Apps measure activity. They do not build relationships.
Every fitness product on the market tracks what you do. None of them remember who you are, what you told them last month, why this matters to you, or where you usually fall off. No two interactions connect. The user is invisible the moment they close the app.
archie remembers the person behind the data.
Every conversation becomes part of a permanent, structured record that grows more valuable over time. archie knows your history, your motivations, your setbacks and your milestones. The longer you use it, the better it understands you. No other product in this space works this way.
"I am currently 140kg. archie will be the reason that changes. Every workout, every meal, every conversation will be documented. That is the proof of concept."
The founder
12
Month programme
100%
Documented
Day 1
Starting now
Real
Not simulated
archie was not designed in a boardroom. It was designed in a changing room, by someone who did not know what to do with the weights, who signed up and quit, and who knew the missing piece was never information.
It was someone to notice. Someone to remember. Someone to still be there on the days you almost did not show up.
Before asking the public to trust this product, the founder will spend twelve months proving it works on himself. Every session, every meal, every conversation logged. The transformation becomes the evidence.
archie is not a form you fill in after a workout. It is not a dashboard you check before bed. It is a conversation that happens in the moments that matter, when your hands are on a barbell, when you are walking home, when you need someone to ask how things are going.
Voice is not a feature. It is the entire point. The interface disappears. The relationship remains.
In the gym
Log a set, ask about form, record a personal best, or tell archie your shoulder is bothering you. All by voice, without putting down the weight.
Morning briefing
archie tells you how you slept, what is on the plan today, and adjusts based on how you are actually feeling. Before you have even left the house.
On a walk, in the car, at home
Log a meal, talk through a tough week, ask archie to pull up your progress. The conversation does not stop when you leave the gym.
archie is not a single feature. It is an architecture designed to understand people, not just their data, and to grow more useful with every interaction.
archie builds an evolving picture of who you are.
Goals, preferences, communication style, lifestyle, schedule, relationships. This profile is never static. Every conversation refines it.
Every recommendation is reasoned, not generated.
archie combines sleep, training load, nutrition, mood and recovery before producing guidance. It always explains why, building trust rather than issuing instructions.
archie never responds like a generic AI assistant.
Every response passes through behavioural rules: understand before advising, listen for emotion before information, encourage before correcting, challenge without judging.
Conversation is the interface.
Voice-first. Natural speech. No forms, no dashboards to navigate. Users speak with archie. archie listens, thinks, and responds with increasing personalisation over time. Everything else is secondary to this.
When someone asks if they will ever lose the weight, the literal question is about nutrition. The real question is about confidence. archie addresses what matters first.
Every memory carries importance, confidence, frequency and source. archie knows what it knows with certainty, what it knows tentatively, and what it should ask again. Relationship milestones are permanent and never pruned.
Weight: 133.8kg
Favourite protein source: chicken
"I finally wore a fitted shirt."
Every screen is a conversation archie already started. Tap through to see what being known actually looks like.
archie.
Listening
Hey archie...
Day 47
Good morning, Eddie
archie.
Memory updated
Slept 5h 40 last night, a little below your usual, on top of a heavy push session yesterday. That is against a 12 day streak and 6.2kg down since day one, so today is deliberately moderate. Consistency is what is actually moving the trend line, not any single session.
Sleep
Apple Watch5h 40m
Below average
Fatigue
Apple WatchModerate
Post push day
Calories
Voice logged1,840
260 below target
Protein
Meals + shake148g
32g remaining
Weight trend
-6.2kg since start
12
Day streak
3
PBs this month
47
Days active
Interactive mockup · Tap to explore
Navigate by voice at any time. Ask archie to pull up tonight's recipe, run through your workout, or read your key metrics. The screen is optional. The conversation never is.
Users currently pay for three or four separate subscriptions and still do not have a product that actually knows them.
| Feature | MyFitnessPal $19.99/mo |
Fitbod $15.99/mo |
WHOOP $30/mo |
Future $149/mo |
archie. from £19.99/mo |
|---|---|---|---|---|---|
| Voice first interaction | |||||
| Persistent memory | |||||
| Workout programming | |||||
| Nutrition coaching | |||||
| Recovery tracking | |||||
| Supplement tracking | |||||
| Behavioural coaching | |||||
| Remembers your journey | |||||
| Adaptive plan |
Pricing approximate as of 2026. Green tick indicates feature present. Dark cross indicates absent or requires separate subscription.
archie grows more valuable the longer you use it. Every tier includes the full memory system. The relationship never resets.
archie is being built with discipline. Every phase unlocks the next only after the previous has been validated in real-world use.
Founder Validation Programme
Twelve months of documented real-world use by the founder. Every workout, meal, conversation and setback becomes product validation data. archie proves it changes behaviour before a single paying user is acquired.
In progressPublic Launch
Voice-first subscription platform launching only after the founder case study demonstrates measurable behavioural change. The public receives a product that has already been proven, not a beta test.
Following validationarchie One
archie begins with software. archie One follows only after the software has been proven. A premium wearable designed to deepen archie's understanding, not compete with existing smartwatches.
Post commercial validationPlatform Expansion
The same conversation, memory and behavioural architecture applied to healthcare, corporate wellbeing and clinical research. The knowledge domain changes. The core technology does not.
Long-term visionarchie is the product. archie One simply gives archie access to better data.
archie One is not intended to compete with existing smartwatches. It exists specifically alongside archie, built around a full eight-sensor array rather than a single optical sensor doing all the work. Every sensor exists to answer a different question about the person wearing it.
Every reading is fed straight back into archie's memory, so every conversation carries the context of what your body has actually been doing, not just what you've said. The wearable enhances the experience. It is never required to use archie.
Specification
Engineered to understand you
archie One isn't one optical sensor doing all the work and calling it health data. Each sensor exists to answer a specific question, and the answers feed each other.
Multi-wavelength PPG
Green, red and infrared LEDs read blood flow through the wrist, not just one. The extra wavelengths beyond a standard green-only sensor are what make SpO2 possible and keep heart rate and HRV accurate during movement, not just at rest.
Single-lead ECG
Captures the heart's actual electrical signal rather than inferring it optically. Used to flag rhythm irregularities and to continuously calibrate the PPG sensor against a ground-truth reading.
SpO2 (blood oxygen)
Calculated from the ratio of red-to-infrared light absorption in the blood. A drop here is one of the earliest signals of respiratory strain, poor sleep quality, or altitude effects, long before it's felt.
Continuous skin temperature
archie builds a personal baseline over weeks, so a shift of even a few tenths of a degree is detectable: a signal for oncoming illness, recovery status, or cycle-related change, read against your own normal, not a population average.
Bioimpedance (BIA)
A barely perceptible electrical current is passed through tissue and its resistance measured, estimating body fat, muscle mass and hydration, the kind of reading that normally needs a separate scale.
6-axis IMU
Accelerometer and gyroscope combined. Classifies movement type, counts reps with real form data rather than a generic estimate, and infers sleep stage from micro-movement patterns through the night.
Barometric altimeter
Tracks fine changes in elevation: floors climbed, hill gradient, stair effort, adding real context to intensity that step count alone can't capture.
GPS / GLONASS
Dual-constellation positioning via HERE Maps for accurate route, pace and distance outdoors, with stronger signal reliability in dense urban streets and under tree cover than single-constellation GPS.
No single sensor here is unique. What's defensible is combining all eight with archie's memory of you specifically, so a temperature shift, a dip in HRV, and a change in how you're talking are read together, not in isolation.
archie does not depend on any single AI provider. The behaviour, memory, decision-making and relationship model are owned entirely by archie. External providers supply AI models, speech recognition and infrastructure. As technology improves, archie adopts it without rebuilding what matters.
The Memory Architecture
Structured long-term memory with importance, confidence, frequency and source metadata on every stored fact. The memory system is archie's primary intellectual property, not the AI model underneath it.
The Behaviour Engine
A complete set of communication rules that define how archie speaks, challenges, encourages and responds. These rules are independent of whichever language model powers the product at any given time.
Built for scale from day one
Next.js progressive web application, Supabase database, Vercel hosting, OpenAI Whisper for voice transcription. Provider-agnostic AI layer supporting multiple model providers simultaneously.
Brains commoditise. Memory does not.
OpenAI, Anthropic and Google are building better models. archie is building better memory. Switching the underlying AI model should feel like changing a car engine. Invisible to the driver.
Every app in this space was built by people who already knew what they were doing in the gym. archie was built by someone who did not. That is the difference. That is the market nobody else is serving.
archie is raising a £250,000 seed round to fund the Founder Validation Programme and initial platform development. If you are ready to back something that has never existed before, reach out.
join.us@hello-archie.comSeed round · Phase One · Limited positions